Can We Exclude Oil Changes from this?

This is a common question and we are happy to make the changes but it will reduce the effectiveness of the campaign and we want to explain so you have all the information to make the best decision for your shop.

We do generally recommend excluding tires, however; we do not recommend excluding oil changes and here’s why: It is the MOST common service that people need and it is a BIG opportunity to recommend/sell other repairs.

If you exclude oil changes on a mailer then the majority of your clients who see the card will think they can’t use it because they only need an oil change. So, it could cut response rates in half.

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